Posted on: February 10, 2017 by Goodrich & Watson
In today’s immensely digital landscape, not having a website is essentially letting your business die. As the majority of customers are acquired and maintained virtually, having a sleek and modern website to promote your goods is a must. As we explore the components that make for a great website and, in turn, a great online store, ensure your operation is protected with a comprehensive VA Retail Insurance Program to give you the peace of mind you deserve.
If coding isn’t in your repertoire, you’re going to need to hire a professional. This is all about making your retail store visually attractive as opposed to conveying a huge message. Focus on full length images, minimal text, and eye-catching colors. However, keep it easy to navigate and purchase so customers can do what they came to your site to do – shop!
What you need to do is clearly spell out who you are, what you do, and, most importantly, what you offer to the clients. All testimonials, achievements, and any kind of social proof is welcome there. If a visitor goes to your “About Us” page, that means he or she is already interested in you and is giving you a chance to prove to him or her that your product is the best. Make sure you don’t waste this opportunity as it may lead to gaining a customer, explains Sell Brite. Keep it minimal but make sure the page is still beautiful to look at.
Especially if you’re a small business, show potential customers your validity and reputation within your community. This is where partnerships with local businesses and organizations come in handy, as well as testimonials from satisfied customers.
If a customer needs help, give it to them. Ideally, you should be providing online support 24/7. However, in a small operation, we understand this is next to impossible. Therefore, supply a live chat during business hours at least to make sure customers get the information and support they need to make a purchase.
Show your customers you believe in your products enough to offer a money-back guarantee if they aren’t happy with their purchase. Not only will this sway the customer to purchase, but it will keep them coming back. Further, offer secured payment portals such as PayPal or digital wallet payments.
Retail is changing. Change with it, and you can reap the rewards of new profit centers. As with any change, you’ll probably experience ups and downs on your way toward your goal. Your downs will be less traumatic with comprehensive retail insurance. Contact us at Goodrich & Watson or by phone at (888) 829-5004. We’ll craft a custom policy to protect your business.